![]() Here’s the full letter from Woot CEO Matt Rutledge to employees: The company also has always had an interesting sense of humor and has not shied away from having deals on things as diverse as handguns. ![]() Similar timed deal ideas have since become very popular for sites like Gilt (for fashion) and Groupon (for food and activities). Woot shot to popularity with their “one deal per day” idea. ![]() Update: We’re hearing from a solid source that the price Amazon paid was $110 million - all in cash. Terms of the deal have not been disclosed. This is a great deal for daily online bargin service as, similar to Zappos and Audible, they’ll continue to be run autonomously under the Amazon banner. Woot has been acquired by Amazon, as they briefly note on their blog today with a big “woot!” Well, okay, their exact words were “Holy crap!”
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